Survey auto-improvement

Suggested from "Post-Purchase NPS — Home Goods" responses · FR8 / FR9 · Story 4

Each survey cycle makes the next one sharper

Surve.AI analysed open-ended responses from your last cycle and drafted 3 question variants that target this quarter's emerging themes — directly. Accept, edit, or reject each one before it ever reaches a respondent.

Suggested question variants

Acceptance criteria (Story 4): business can accept, edit, or reject any AI-suggested question before deployment

A/B test — accepted variant

FR9

"Accepted" variants are deployed in parallel against the control question and compared statistically before becoming the new default.

Variant B (AI-suggested) 52% of traffic

"If a friend asked whether to shop with us, what's the first thing you'd tell them — good or bad?"

Variant A (control) 48% of traffic

"Would you recommend us to a friend?"

Last cycle's results

"Loyalty Program Renewal Feedback" — Variant vs. control, statistically compared

Response depth (avg. words per open-text answer)
Variant
42 w
Control
25 w
Completion rate
Variant
65%
Control
59%
Statistically significant at 95% confidence (p = 0.012, n = 612) — variant promoted to default for next deployment