Channels
FR1 — at least 2 channels requiredChoose how respondents receive and complete this survey. Mixing channels widens reach across customer segments.
Screening pre-qualifiers
FR3 — automatic invalid-response filteringSurve.AI screens out low-quality responses automatically. Borderline cases (<70% confidence) are flagged for your manual review rather than auto-excluded.
Filter straight-line answer patterns
Detects identical ratings across unrelated questions
Flag implausibly fast completions
Median completion is 4m 10s — flag anything under 20 seconds
Detect contradictory open-text answers
e.g. "loved the delivery" alongside a 1-star delivery rating
Changing the underlying screening confidence threshold (currently 70%) requires PM approval and is managed in Settings → Screening governance per the PRD's autonomy boundaries.
Recruitment & incentives
FR7 — voucher rewards & referral trackingRecruit via your existing customer list, then let respondents refer peers — each completion in the chain earns a reward.
Reward per completed response
Amazon e-gift voucher · auto-issued on valid completion · ESOMAR-aligned
Review & launch
Question rotation
4 of 6 questions shown per respondent, randomly selected from the bank
Adaptive depth
Up to 2 AI-generated follow-ups per respondent before fallback to pre-set questions
Target & window
1,500 responses · closes in 14 days or at quota, whichever first