Negative reviews crossed the 30% threshold this month
Negative sentiment reached 33% of May's volume — above the §3.6 alert threshold of > 30%. Service and Food Quality are the most-cited aspects behind the rise. Review the action queue →
Sentiment mix — last 6 months
% of reviews categorised Positive / Negative / Neutral, by month
May: 51% positive · 33% negative (crossed alert threshold) · 16% neutral — based on 412 categorised reviews across 12 locations.
Most-tagged aspects — May
Ranked by frequency across all categorised reviews
- Service182
- Food Quality160
- Overall Experience98
- Ambiance71
- Price44
Service overtook Food Quality as the top-tagged aspect for the first time this quarter — mirrors the wait-time and order-accuracy complaints surfaced in recent batches.
Average review rating — trend toward +0.3★ target
PRD §1 target: +0.3 stars within 6 months of FreshTake adoption
Trending from 3.92★ in December to 4.10★ in May — a +0.18★ gain so far, on pace to meet or exceed the +0.3★ target by the 6-month mark.
Sentiment by location — May
Helps Dana calibrate priority judgement consistently across the region
| Location | Reviews | % Positive | % Negative | High-priority items | Avg. rating |
|---|---|---|---|---|---|
| Riverside | 128 | 54% | 29% | 3 | 4.2★ |
| Midtown | 156 | 47% | 38% | 7 | 3.8★ |
| Brookfield Heights | 128 | 53% | 31% | 4 | 4.1★ |
Midtown is driving most of this month's negative-review spike — Dana has flagged it for a focused service-process review with that GM.